Every once in awhile it is good to take a moment and be thankful. 2017 will be the tenth anniversary of embarking on our own path through the world of design, branding and advertising. Forming Brands was founded with the intent to “Do good work for good people.” and to embrace our ability to make our community a better place. We have exceeded those goals in no small part because of great clients. Over these ten years we have met some truly exceptional people that have given us opportunities to excel. We have enjoyed being challenged to do great work and be the best at what we do. With that being said, cheers to another ten years!
“Design must reflect the practical and aesthetic in business but above all… good design must primarily serve people.”
- Thomas J. Watson
Palm Beach County Medical Society
Good communication is important especially for those individuals that save lives every day. The quarterly publication of the Palm Beach County Medical Society is distributed to doctors and medical professionals throughout South Florida. This publication has become a cornerstone of the Medical Society’s marketing and outreach as they advocate for patients, doctors and the medical community in general.
The Palm Beach County Medical Society has a premier event each year… “The Future of Medicine” brings together the great minds and thoughts on modern medicine to West Palm Beach. The two day summit with nationally known speakers brings the latest medical innovations and discussions to local doctors in an intimate and professional setting.
We created an updated logo in line with some of the existing branding of Palm Beach County Medical Society. All of these items were applied to several pieces of event collateral, such as save the date cards, registration forms, programs and promotional items.
A simple and approachable masthead with bedside manner anchors the cover of every OnCall.
Various topics of timely interest highlight the covers of OnCall.
A center spread from an edition of OnCall has a clean and easily legible aesthetic.
Two articles each designed to be inviting to the reader.
Drawing the reader into an article visually helps them relate to the information within.
Images are selected to complement the content and contribute to a clean presentation.
A simple and clean logo speaks to the positive future of medicine in Palm Beach County.
A simple save the date announcement for the upcoming summit.
A registration self-mailer is used to remind previous attendees of this years upcoming event.
The spiral bound program featuring useful information for attendees and messages from supporters.
Aside from being full of helpful information in the back of the program a paper stock change allows for the users to take noteworthy observations.
Center for Child Counseling
An amazing organization with a great mission to help create a community informed about the mental wellbeing of children. Center for Child Counseling has an emphasis on providing treatment for child victims of traumatic experiences, neglect, or abuse as well as educating community leaders and educators how to identify and help the most vulnerable members of our community.
The primary logo of Center for Child Counseling highlights the support of the caregiver and community to create a place to heal.
Secondary and single color versions of the logo give flexibility yet maintain consistency.
Healthier Jupiter is a community-driven initiative designed to address health and quality of life issues from diabetes prevention and management to other areas of wellness. As part of Palm Healthcare Foundation emphasis has been placed on holding the Healthier Jupiter project to a high standard of success. Healthier Jupiter retained Forming Brands to bring life to the many outreach initiatives. From a website to a community fitness map, these initiatives had to have an eye catching cohesive look, be bilingual friendly and delivered on budget and schedule. We look forward to many more exciting projects with this great cause.
A lighthouse leads the way to a healthier happier jupiter
It was a labor of love to catalog, organizing and documenting the various parks and fitness amenities within the Jupiter and North County area.
The easy to use format allows the map to function as a handy reference source displaying pertinent information.
The map even features exercise tips and a complete listing of local parks and their fitness amenities.
Some mapping details show landmarks, schools and public parks. Walking routes throughout Jupiter where calculated to aide beginners in just stepping out their front door for easy exercise.
A user friendly and easily expanded website allows for the digital outreach of Healthier Jupiter to work seamlessly from social media, desktop and mobile devices. An easy to use format is essential to serving the wide target demographic.
Oceana Coffee is a local artisan coffee roaster, they focus only on the unique single origin beans from the best farms in the world. Forming Brands was hired to elevate the brand to the same level as their premium coffee. We drank a lot of coffee while learning the finer points of the growing, roasting and brewing methods that create amazingly complex flavors.
At the heart of Oceana is a commitment to educate customers about a true quality product, and tell the story of coffee. We started with a complete brand audit that showed how these desires didn’t align with the current state of the Oceana Brand. We created a new mission statement, tagline, logo, packaging and visualized the story of coffee.
At the heart of the brand is a singular illustration that tells the story of coffee from being hand picked in amazing locations to being savored in your cup. A contemporary and friendly logo is essential to making gourmet coffee approachable. The packaging features touches of ethnic art and displays information that is essential to connoisseurs yet informative to those starting their coffee adventure.
A simple logo makes gourmet coffee approachable.
Oceana knows the way… or… are they just awesome?
The story of coffee (counter clockwise) starts with being hand picked, roasted in small batches, ground, mixed with water, savored in your cup and then it brightens your day.
The story of coffee wraps around the bags for the primary product line of coffees available year round. Each bag features a unique label specifying the exact origin within.
The labels detail the country of origin with a unique pattern, flavor profiles, brewing methods and roast level for the coffees featured within the primary year round product line.
Easy legibility and cost effective customization allows for a flexible and expandable product line.
The seasonal product line features great coffees from around the world that are a little harder to come by.
The seasonal product lines feature the same elements as the year round labels but in a completely unique format that is distinctively Oceana.
What better way to serve a warm delicious coffee than in branded cups. This way everyone can see your love for good coffee.
Too hot for warm coffee, try it iced. Whatever your preference everyone wants to know where they can get good coffee.
Some of the collateral created for Oceana including a secondary logo just for those very important customers and products.
The Oceana Coffee tent is a beacon for good coffee at local green markets and festivals.
A great way to give some employee pride and create a fan following is with apparel designed to be more than just a free t-shirt.
B.C. Tacos came to Forming Brands with a need to refine their existing logo and brand look to accompany an aggressive growth trajectory with 2 food trucks, a concession stand, a restaurant and much more on the horizon. While the caveman and colors were known they had yet to be refined or standardized to help with this ambitious growth. This required a slight upgrade and some additional identity elements all while respecting the equity of one of South Florida’s most popular food trucks.
A separate but equal strategy uses both primary brand identity elements of B.C. Tacos on most touchpoints.
A new logo combining the Caveman and the B.C. Tacos stone wheel help brand those applications that may be too small or crowded to fit all the B.C. Tacos brand elements.
Tequesta Brewing Company
We were asked by Palm Beach County’s first craft microbrewery to develop some logos for their flagship beers. We created logos for their Der Chancellor Grolsch beer complete with a pike helmet. Julio’s – the street-wise French bulldog that likes Hefeweizen. Terminally Ale – a heart stopping good American Ale. The Latest Batch – a continuously variable brew of hops, barley and experimentation. You can currently raise a pint of their beer at fine bars and restaurants throughout South Florida.
The logos of Tequesta Brewing Company on tap.
A german grolsch beer sparks a microbrewery revolution with custom type and revolutionary iconography.
A rotating selection of hefeweizen inspired by a street wise french bulldog in South Florida.
An american amber ale so good it could stop your heart… till you have another.
A hand sketched typeface for a hand made beer that tests the brewers latest ideas.
We haven’t met a pastry we don’t like, but have sometimes been skeptical of healthy options… after all a Pastry should be sweet delicious and leave you wanting more. Once we tried these pastries we knew we had to make this brand look as great as the products taste. With a no compromise attitude on flavors and quality Forming Brands was up to the challenge of making Vegan Gluten Free and All natural pastries a great choice for all.
We created a rebellious logo that was still peaceful and a tagline that challenges your misconceptions on what “Vegan” is. Colorful packaging eschews the traditional greens and muted colors that define the health food category and infuses a fun and creative feeling. Simple business cards and an e-commerce website make it easy to get PAC Pastries.
A slightly rebellious but peaceful logo challenges what you assume vegan has to be.
A tagline that proudly proclaims that these dietary choices don’t mean compromise.
Uniform environmentally friendly plastic packaging keeps costs down and is easily identifiable while allowing the product to be the focus.
A colorful display of all the tasty options.
Business cards that are as simple, straightforward and tasty looking.
Buttons help show pride in tasty pastries and a healthy lifestyle.
A new Pac Pastries website with e-commerce allows any fan anywhere to get some pastries shipped directly to their door.
Postcards are great for reminding customer of all the tasty ways Pac Pastries can help make them smile.
David R. Randell Photographics
An experienced photographer known for his quality work and community involvement and personable style. It was time to raise his personal brand to a level equal with his great photos and stellar reputation. His brand also had to echo his extensive knowledge about equipment, lighting, staging and retouching that signify photographics from generic photography. Structured cropping lines frame a strong wordmark with just a bit of flare showcased on new business cards featuring his work. Mini business cards prompt people to find their photos on his Facebook page, increasing his social media traffic.
A logo that helps to frame great pictures.
Business cards feature framed images by the photographer themed to each area of expertise.
Small cards are handed out to people caught by the camera encouraging them to visit Facebook and virally circulate the photographers work and name.
A simpler secondary logo for use in situations where the full logo would be too big or not necessary.
Mark J Burger CPA
After many years serving clients within a big four firm, Mark J Burger wanted a change that allowed him to focus on emerging businesses and the real needs of his clients. The demographic was identified as younger more entrepreneurial clientele; one that is not as focused on the traditions of the accounting industry and more on the positive relationship with a knowledgeable and responsive professional.
“Valuable Advice and Valuable Results” define his promise to help elevate the financial stability of each client. A simply distinctive business stationery system and mailing label help communicate these ideas to his clients. A striking brochure that stands out from the crowd. It features a full body photo of Mark next to a welcoming letter. All of this branding carries over to a fully responsive website targeted at those on-the-go professionals.
An accountant logo with a positive inclination.
A tagline that reiterates the value of a competent accountant.
A distinctive bifold brochure eschews a headshot for a genuine welcome from Mark J. Burger CPA.
A minimalist business card focuses attention on the dynamic touch of color.
Minimal letterhead paired with vibrant mailing labels give an authoritative appearance.
The website continues with the distinctive colors and style of the Mark J Burger brand.
A simple and easily navigable design allows for clear communication about areas of expertise.
Habitat for Humanity Palm Beach County
Habitat for Humanity of Palm Beach County asked us to help elevate them to a premier charity in Palm Beach County. While each chapter has autonomy to build upon the national brand, the focus typically falls on the building of homes at the expense of focusing on the building of community and the personal triumphs of Habitat families.
We started with a local mission statement that truly speaks to the heart of what this local Habitat hopes to accomplish. We continued to create promotional ads for volunteer recruitment and ReStore donation solicitations. All with an aesthetic that speaks about people and their community… not just just building homes.
A new mission for this local chapter speaks to the heart of the Habitat purpose.
A heartwarming pictures graces the cover of this years annual report.
The annual report delivers a diverse and broad amount of information while speaking of those Habitat helps.
A year of new homes and new opportunities.
A general brochure giving an overview to the many aspects of the Habitat for Humanity of Palm Beach County organization.
A folder full of Habitat for Humanity information is opening a door to opportunity so why not emboss it with the pattern of a front door.
Doorhangers to be left at apartments and homes to increase donations and awareness of Habitat Restores.
Virgil & Brothers Incorporated spent decades providing concrete to swimming pool contractors in the Central Florida market. When the number of pools getting built dried up, it was time to give this brand a clean start. An abbreviated name and custom logo type was needed to compete against the larger providers of building materials.
With a fleet of technologically superior volumetric mixing trucks, their mission was to re-establish quality service and workmanship. “Concrete Made Better” was the tagline chosen to communicate these ideals in a rock solid visualization. We delivered stationery, site signage, a multi-page custom illustrated brochure and fleet graphics. All of this work was documented in a 100 page brand manual detailing the standards of the VBI brand.
A custom typeface is used to give VBI a structured and professional look.
The tagline rendered in concrete speaks to the solid foundation on which VBI stands.
The tagline rendered in concrete speaks to the solid foundation on which VBI stands.
A rock solid look for the brochure, presentation folder, and direct mail postcard.
An original illustration of a Volumetric Mixing Truck details all the ways VBI delivers a superior product.
A well branded and clean truck is at the center of the VBI customer experience.
A page from the VBI Brand Manual details the various weights of typefaces used within their brand.
A page from the VBI Brand Manual show proper orientations of the VBI logo.
KDT Solutions came to Forming Brands with a request for an updated and unique look amongst the crowded IT industry. We learned about their ways of working with their clients and how they customize network and cloud solutions instead of fitting clients into predetermined setups. So the tagline was pretty obvious, and the logo was inspired by the information networks and a little binary code.
A simple a bold brochure clearly states the KDT values and client rights as well as clearly stating the reasons why their way is the only way. Simple business cards acompany the new brand to keep clients in touch the old fashioned way.
A simple binary and bold logo full of information.
A simple tagline true to the mission of KDT.
A brochure greets users with a declaration of their rights
An overview of technological change, areas of KDT expertise and service
Business cards are a low tech but effective tool used by KDT.
Logos are the cornerstone of your companies identity and brand in the minds of your customers, these are a few of our favorites.