How do you evolve the traditional chamber of commerce?

The Palm Beach North Chamber of Commerce had a new logo created but had nothing to put it on. We were tasked with creating and refining all the touchpoints for their organization in an effort to improve brand awareness and consistency.


With such an amazing and diverse community such as Palm Beach North it was important to showcase the diversity within all ten municipalities that it serves. We also needed an image or graphical element to anchor the revised brand. We devised a composite illustration that highlights industries, landmarks, lifestyle, and all the prosperity that lives there. 


The brand image, a consistent color palette, typography, and graphical elements all were created in record time coming together across the various touchpoints to project a cohesive and polished brand. A brand that instills confidence and trust amongst their membership.

It was also paramount that all these touchpoints were user friendly, especially the website. We contributed a full analysis of the site and a realignment of all content with strategic additions. This rethinking led to a new site seamlessly accepted by the membership and community.  

Photo courtesy David R. Randell Photographics. 

Photo courtesy David R. Randell Photographics. 


After completion of the Chamber of Commerce brand, we were asked to contribute to the repositioning of the Young Professionals group. We advised changing the name from hYPe! To Young Professionals of Palm Beach North, as it was important to connect to the Chamber yet visually stand on its own. We created a complimentary logo and a more dynamic visual identity.


Every year a couple of hundred triathletes converge on Juno Beach in Palm Beach North for the annual Loggerhead triathlon. We were asked to refresh the decade old look with a look more in keeping with the Chamber. We devised a simple yet athletic logo full of quickness and dynamic qualities to define the race as it becomes the premier triathlon in Palm Beach County.


"Forming Brands guided our team though the process seamlessly, and met all deadlines and expectations. They approached design with our organization's strategy and mission in mind, while pleasing our stakeholders in the process. Without a doubt, Forming Brands took our organization brand and website to the next level!"

- Angelique Allen, Director of Marketing & Events
Palm Beach North Chamber of Commerce