How do you brand a new multicultural consultant with decades of experience to share?

A former CEO decided to step out on his own to help other businesses bridge the cultural divide with realistic and approachable solutions to help them grow and service their community.

 
 
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Having so much knowledge at his disposal, André Varona can offer insight in a pro-business and pro-community manner. So we devised the name Varona Insights to emphasize his goal of providing the insight for successful multicultural strategies and community relations that drive the growth of a business or non-profit organization.

 
 
 
 
 
 
 
 
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We provided a complete brand for André with information structured around various services and investment levels. All focusing on the ideas of providing valuable Advice, Advocating for business and Advancing the community as a whole. 

The logo is designed around the concept of shining a light and elevating the conversations that bring us all together. 

 
 
 
 
 
 
 
 
 
 
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"Forming Brands not only harnessed the energy and strategies we wanted to communicate, they helped recognize possibilities and opportunities for growth that hadn't been given enough attention."

- André Varona, Founder, Varona Insights

Photo courtesy David R. Randell Photographics