How do you brand the most difficult time of a persons life?

Divorce and marital law is a tough subject fraught with many emotions. We tried to find a way to bring a sense of security and professionalism to this difficult and conflicting journey.

 We spent a lot of time trying to understand the divorce process from the perspective of the lawyer and the client. We talked extensively with our client to make sure the brand echoed her sentiment and personality of polished professionalism. We realized that as much of a conclusion divorce can be it is also an opportunity for new beginnings.

We created a logo that is simply confident with an understated luxury. The precise geometry, built around Cindys initials, is a delicate balance of opposing forces while remaining open to something new. A crisp and modern type treatment enhances the stability and eludes to a strong foundation for the clients future.

We expanded upon the logo with various assets and elements that standardized the look and feel of Cindy A. Crawford Law. From luxurious business cards, formal stationary, and few other touch points. All this culminated in a simple and stright forward website to validate her expertise and capabilities.